YouTube is now bigger than TV for celebs: How much creators like Farah Khan, Archana Puran Singh earn

What Happened

YouTube has emerged as a more lucrative platform than television for Indian celebrities and content creators. Personalities like Farah Khan and Archana Puran Singh now earn substantially more from YouTube than traditional media. The pandemic accelerated this shift as audiences migrated to digital platforms. Creators monetize through sponsorships, direct audience engagement, and content collaborations, fundamentally transforming entertainment industry economics.

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