Threads is adding Live Chats to boost real-time engagement
TechCrunch·3h ago·Positivity
What Happened
Meta's Threads platform is launching Live Chats to enable real-time conversations during cultural events, starting with NBA Playoffs coverage. Media personalities will host chats; users can share messages, photos, videos, and reactions. Up to 150 participants can send messages, while additional users view in spectator mode. The feature aims to boost timeliness and relevance.
Key Entities
ThreadsMetaLive ChatsNBA PlayoffsMalika AndrewsRachel Nichols