The Kashmir town trying to win back tourists after a deadly attack

What Happened

Kashmir's tourism sector faces severe decline following a militant attack that killed 26 people in Pahalgam town one year ago. Tourist arrivals dropped from 3 million in 2024 to 1.2 million in 2025. Authorities closed 48 of 87 tourist sites. Local guides work to reassure visitors that the region is safe, though recovery remains slow.

Key Entities

AI Tools