Pakistani brand uses AI images of Alia Bhatt to promote new collection, faces backlash: ‘Have some self-respect’
Indian Express·4h ago·Anger
What Happened
Pakistani clothing brand Wajayesha Official used AI-generated images of Bollywood actress Alia Bhatt to promote their ethnic collection on Instagram. The fabricated photos featured Bhatt in various outfits recreated from her public appearances, runway shows, and fashion events. Social media users condemned the brand for deceptive marketing and unauthorized use of the actor's likeness.
Key Entities
Alia BhattWajayesha OfficialPakistani brandAI-generated imagesInstagramunauthorized use