Infobip Study Reveals 70% of Indian Cricket Fans Feel Priced out, While 88% Prefer Social Media for Team Updates
The Hindu·4h ago·Neutral
What Happened
An Infobip study reveals 70% of Indian cricket fans feel priced out by rising ticket and subscription costs. 88% prefer social media for team updates and feel disconnected from one-way communication. Fans desire personalized engagement, behind-the-scenes access, and digital communities. 99% follow teams online, with 72% engaging daily, yet perceive clubs treat them as customers, not community members.
Key Entities
InfobipIndian cricket fanssocial media engagementticket pricingWhatsAppdigital communities