‘Give me one rupee’: How Rajinikanth built Tamil cinema’s profit-sharing idea from the ground up

What Happened

Producer G Dhananjay reveals Rajinikanth accepted Rs 1 as advance for a film, embracing profit-sharing over upfront fees. The Tamil superstar, whose films gross Rs 600+ crore globally, pioneered an unconventional approach to compensation. This strategy contrasts sharply with typical Bollywood star practices, reflecting his unique relationship with Tamil cinema audiences.

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