‘Fighter Didi’, ‘Chakri Koi’: Political parties take to memes, reels and videos for voter outreach in Bengal

What Happened

West Bengal political parties, particularly Trinamool Congress, increasingly use YouTube, Instagram and social media for voter outreach ahead of Assembly elections. TMC's digital campaign features videos using cultural symbolism like hilsa fish and Bengali traditions to warn against perceived threats. Political narratives are constructed through emotion and targeted messaging rather than policy pledges alone.

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