Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI

What Happened

Cathie Woods' ARK Invest Venture Fund made its first-ever lead investment in Lucra, a startup creating interactive eSports-like corporate loyalty programs. Lucra raised $20 million Series B funding from ARK and other investors. The platform transforms loyalty programs into competitive tournaments where customers win cash prizes or company giveaways.

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