Believe it or not: This ‘perfect’ Instagram influencer isn’t real — Yet people are paying her ₹1 lakh a month
Mint·3h ago·Neutral
What Happened
An AI-generated Instagram account named 'Vrutika Patel' reportedly earns over ₹1 lakh monthly through sponsored content, despite the influencer being entirely artificial. The account features hyper-realistic images created using generative AI tools, mimicking human lifestyle content. Virtual influencers, powered by advanced AI technology, now constitute a growing segment of the creator economy across social media platforms.
Key Entities
Vrutika PatelInstagramAI-generated influencerGenerative AICreator economy₹1 lakh monthly