A taste of the terrain: How niche food brands travel from hinterland India to your pantry

What Happened

A Jharkhand-based entrepreneur launches Wild Harvest, a packaged food brand specializing in mahua products from central and eastern India's tribal communities. The brand transforms the mahua tree's bitter-sweet flowers into chocolates and granola for urban consumers. The initiative pays tribal collectors premium prices while implementing sustainable harvesting practices, eliminating harmful leaf-burning practices that cause forest fires.

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